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To facilitate external communications,
a public Web site will be established
that contains our goals, specific metrics,
and progress toward the goals. As a
result of our internal system and the
public Web site, the university community
will be able to assess our progress,
and senior leaders will have regular
opportunities to discuss and adjust our
initiatives as required.
Marketing MUT 2025
Telling the MUT story and sharing our
2025 vision are essential to attract top
students, academic staff, research
sponsors, and resource contributors
and to gain optimal buy-in from all
MUT’s stakeholders. These stories will
demonstrate MUT’s values-in-action
work to positively reinforce integrity,
excellence, inclusiveness, respect,
collaboration, and innovation. MUT’s
image, branding, reputation, and
prestige will reflect all the aspirational
goals outlined in this plan and inform
key audiences about progress,
constantly recognising and celebrating
accomplishments along the way.